Over the period of time, Indian Tourism has spanned its wings and has adopted all forms of medium which could communicate the right message to the globetrotters.
Travel agencies like Makemytrip.com, Travelocity.com have taken up electronic media and have come up with some wonderful advertisement in promoting their packages. Newspaper, Tabloids and Magazines are the other form through which these agencies translate their motive.
Changing phase of Internet has revolutionized the tourism industry with deals no more restrained to face to face interactions. But out of all the modes, Internet is the most popular way of packaging one’s deal. Several reasons have been accounted and few are:
• Internet is easily available
• Cheap
• Myriad Travel agents to choose.
The Internet is already the primary source of tourist destination information for travelers.
[1]. About 95% of Web users use the Internet to gather travel related information and about 93% indicate that they visited tourism Web sites when planning for vacations.
[2]. The number of people turning to the Internet for vacation and travel planning has increased more than 300% over the past five years.
One of the major reasons, excess information present on Net, further more you have the choice to customize the packages. All is done with in 15-20 minutes. With quality service delivered to end users through just few clicks makes it the most viable mode of selection.
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